15.10.09

Mark Fast likes em Thick


Mark Fast decided that twelve was new zero last month when he threw the "plus size" girls in the mix of the bite size [no quote necessary] ones during his show in London Fashion Week. Mark told In Style Magazine "I didn't think it would get so much attention. I just thought, 'They're beautiful. Let's do it. Let's have fun'". I would describe his line as one that is modern, soft and feminine & playful. It works for a variety of women including curvier girls. The designer also said "I was able to make the clothes specifically for them. Seeing them walking up and down the corridor was such a moment. It was exciting to see their characters in my pieces" In all honesty this was a great move both business wise and for the moral of the fashion industry. It's fabulous to see something other then the typical heroin chic stick figures on the runway. “After the show, we had a host of customers from size six to 16 coming in." This displays an excellent way of attracting more consumers to your product. Kudos to Mr. Fast, how ironic is his name in comparison to the women he’s tried to uplift though?!? HA! In any case, way to go against the grain!

No comments: