H&M and "Sonia's Secret?"

So! Remember sometime ago when I told you guys about H&M collaborating with Knit wear designer Sonia Rykiel? Well in that same post I vaguely mentioned the fact that there will also be lingerie to go along with the line, rightfully so, we have to wear something underneath our clothes, no? Yes. Here's a sneak peek of the line. Now these ladies aren't exactly giving me Victoria's Secret fierceness on the runway, but the pieces are uber cute. Tell me what you think about it!

H&M + Sonia Rykiel

H&M is at it again! The low-end high trend company has teamed up with the illustrious Sonia Rykiel aka "The Knit Queen" to form a collection due out December 5th. Other past designers have included Madonna, Matthew Williamson and Jimmy Choo [whose collection is in stores now as I type]. All of these designers brought some new and glamorously exciting to the brand without losing its youthful spirit. This collection will include Sonia's signature knit sweaters & dresses as well as accessories. And hold on to your garter ladies as it will also feature lingerie line as well which is a first in the history of the designer merges. The first portion of the collection will be out later this year as stated above and will bloom again, come spring of 2010.

For more articles that I've written on H&M and designer collaborations check me at www.ehugmag.com